rizeind.com ... anyone ever heard of them?

[Hayaboosta]

more of a question rather than a review but if someone could give me their own review on the following products, it would be appriciated!!!
i was looking through the December 2004 Petersen's 4Wheel Off Road Mag. and on page 102 i saw "Double Shock" in red and it caught my eye. Well i went to the site "rizeind.com" and looked at their photo gallery and it seems to me like the lifts look like good quality, but looks can also be decieving(sp??). so my question is, have any of you guys heard anything about this company? it seems like they're fairly new to the business from the looks of their web-page and i also did a quick search on here for "rize" and "rizeind.com" and found nothing. any help would be great, because im looking for a good quality low price lift kit. i want a DC but my brother thinks i should go with Rancho or Skyjacker ... again your thoughts? and last but not least, tires, i was thinking about BFG Mud Terrain, DC Claw Radials, Super Swampers Bogger's caught my eye but are fairly big in my town and i want something different. again, my brother thinks i should go with Toyo, he says they'll last a heck of alot longer than the BFG or SS... your thoughts? Thanks for the thoughts in advance and im sorry for the long post.